Books

A catalog of work grouped by proven demand. These books are written for practitioners, not theorists.

01 / Sales (Primary Revenue Driver)

The Sales Process: 70 Objections and How to Overcome Them

Amazon

A comprehensive guide covering the top 70 objections encountered in sales, with techniques and best practices for handling them.

Overcoming the Gatekeeper: How to Win Over Your Fear and Make More Sales

Amazon

Techniques to bypass gatekeepers and reach decision makers directly.

02 / Management & Organisational Dysfunction

How To Micromanage and Effectively Destroy a Team

Amazon

An insightful look at one of the most damaging management habits in the workplace.

How to Build a Dysfunctional Team in 10 Easy Steps

Amazon

A satirical survival guide for managers with no self-awareness.

03 / Systems, Payments & Commercial Reality

The Online Payments Landscape: PSPs, Gateways & Regulations

Amazon

Understanding the infrastructure of digital commerce.

The Online Payments Industry - A Beginner's Guide

Amazon

A primer on how money moves online.

The Global Payments Playbook

Amazon

How to accept, process, and grow anywhere in the world.

Selected companion essays expanding on the core themes.

Short Guides (PDF)

Companion essays

Why Objections Aren't the Problem

Companion to 70 Objections; diagnosis of objection patterns; why scripts fail.

The Manager's Control Illusion

Companion to Micromanage; incentives, visibility, control, KPI theatre.